SERVICES
Brand Design
In 2024, Youth SAVE transitioned from the Oregon Health Authority to become part of REAP Inc., prompting the need for a refreshed brand identity that would capture their evolving mission and resonate with a new audience. Over several months, I worked closely with program director Monica Parmley-Frutiger to develop a cohesive brand, starting with the creation of a new logo that
reflects the program’s commitment to helping youth. Together, we shaped a visual identity that honors Youth SAVE’s foundational purpose while establishing a strong, engaging presence under REAP. The final result is a brand that not only stands out but also reinforces Youth SAVE’s dedication to making a positive impact in young people’s lives.
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